Once Upon A Milk
Everything is possible with milk
The Power of Purity
Liquid White Milk consumption has declined due to the rise of diverse flavors, and the appeal of comic characters used by Juicy Milk. While Juicy Milk’s comic universe is distant from kids’ real lives, making them passive viewers, our approach for promoting Liquid White Milk is different. We take a more proactive stance, reframing milk as a pure, superpower-like companion for modern growth. From childhood imagination to everyday empowerment, we position kids as creators, tapping into their greatest power: THEIR PUREST IMAGINATION.
Expertise showcased: Health & nutrition storytelling, educational content, kid-parent appeal.
- project IMC Plan
- Client Tetra Pak
- Scope Planning & Creative Development Creative Production
Outcome Measurement
ATL, BTL
Social Content
Turning Fairy Tales into a Fresh-Milk Anthem
Tetra Pak entered B2C by introducing a “real magic” story world where “With fresh milk, anything is possible.” We modernized Saint Gióng and Snow White, and re-lyriced the viral melody of “Tết Đong Đầy” to maximize mass impact—while educating: drink milk to grow tall and strong like Gióng, and to glow beautifully like Snow White.
