Once Upon A Milk
A Carton Sparked a Culture
Continue with the big idea “Once Upon A Milk”, milk as a pure catalyst for transformation.
With distinctive visuals and a message of inner strength, we showcased how 500ml of milk daily unlocks wellness and confidence in young children. The fantasy-meets-function creative approach helped position Tetra Pak not just as a packaging solution, but also as a trusted wellness enabler.
Expertise showcased: Visual world-building, health-based messaging, cinematic production.
- project IMC Plan
- Client Tetra Pak
- Scope Planning & Creative Development
Creative Production
Social Content Production
PR Booking, KOLs/KOCs & Community Booking
Episode Two—A Catchy Continuation with Tấm Cám
Building on Season 1, we returned with Episode Two of the same universe—keeping the playful, earworm musical DNA while retelling Tấm Cám through moments faithful to the original. The narrative carried the promise forward—healthier, taller, and smarter—by letting milk help the characters overcome challenges in-story.
A More Functional Language, With Gentle Magical Touches
Season 2 shifted toward a more functional-first visual approach, while maintaining light magical cues for continuity. The message bridge—“Nothing is too hard with fresh milk”—reframed the universe from “anything is possible” to “challenges are solvable,” speaking to both kids and adults in everyday life.
